Search Engine Marketing (PPC)

Search Engine Marketing — often referred to as Google Pay-Per-Click (PPC) — is the process of placing paid advertisements directly at the top of search engine results for highly relevant keywords.

When you search on Google and see the listings marked with "Ad" at the top of the page — those are PPC ads in action.

As the name suggests, you only pay when someone clicks on your ad. Unlike display or social ads that charge based on impressions, PPC ensures you’re paying specifically for engaged users who actively click to learn more.

Each search term carries a specific cost-per-click (CPC), which varies based on competition and search volume. High-demand keywords often have a higher CPC, while more niche search terms offer lower-cost opportunities.

Our Methodology

At VIRTCOM ENERGY, we specialize in designing cost-efficient, ROI-focused PPC campaigns. Our Google Ads experts can build highly targeted, locally optimized campaigns to help your business attract the right customers — whether you're focused on Malta or any other market.

The power of PPC lies in capturing prospects who are actively searching for your products or services — putting your business directly in front of ready-to-buy customers at the exact moment of intent.

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